Becoming a top social media player?

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All visitors who have completed the checkout process are excluded from the campaign. This allows Ilva to directly target the audience familiar with the brand. After all, they've already visited the website and shown specific interest in the segment, but they haven't yet purchased a product. The same principle can be applied at any point in the customer journey. It offers numerous opportunities to offer targeted content, which is precisely why accurate data handling is so crucial. After all, you don't want to offer a product to people they've just purchased, but perhaps this is the right time to promote the newsletter.

Use the power of user journeys
There are various ways to use targeting and phone number library retargeting, which impact your community relationships. As you've seen above, distributing the same (re)targeted content without considering your target audience's interests and behavior isn't a good idea. This is where the power and relevance of user journeys come into play. They allow you to manage the structure in which your target audience is automatically placed in the right segments based on their behavior in relation to your brand. This is how most brands truly see the difference and results of their social media efforts.

Referring back to the ILVA example described earlier, this means you can easily automate the flow of different segments. In fact, to be accurate, it's essential to automate this flow. For example, a consumer goes from never having heard of your brand to interacting with a post, visiting your website, becoming a fan, subscribing to your newsletter, and even becoming a customer. Each time, this person is automatically placed in a new audience. By including and excluding these groups from certain segments, they see new content.

Steering on conversion or retention
In ILVA's case, a customer who shows interest in the brand receives a link inviting them to a webpage. Based on click behavior, specific campaigns are then displayed, focusing on conversion or retention. Naturally, only the latest data from the last stream of the user journey is used.

top player on social media

ILVA automates its campaigns by using various tools that connect all customer data.